What is PONYO?
Ponyo is driven by the goal of empowering children to become champions of environmental sustainability. Our purpose is to instill in them a deep sense of responsibility towards our planet by providing eco-friendly products that facilitate a profound connection to nature.
We believe that by fostering this connection early on, we can inspire a generation of environmentally-conscious individuals who are committed to making positive contributions to the health of our planet.
Design Approach
In the development of the Ponyo Kids Brand, we wanted to evoke a sense of joyful playfulness and comfort tailored specifically for our young audience. Taking inspiration from the red panda , our approach is centered on infusing the logo with a rich color scheme, soft shapes, and a welcoming typography. Our primary goal is to craft a visual identity that serves as a friendly companion to children, welcoming them into a world of imagination and fun.
Children aged 4 to 12 years old, who are at the heart of our brand's focus.
Target Audience
Playful, Authentic, Inclusive, Eco-Conscious
Characteristics
Visual Identity
Logo Construction
Logo Colours
Colour Palette
Typography
Tagline
The tagline "Your go-to for endless fun" perfectly captures Ponyo's essence as a brand dedicated to bringing joy and excitement to kids' lives. We'll use this tagline across all our marketing channels to highlight Ponyo as the go-to brand for endless fun-filled experiences.
Illustrations
Billboards
Mockups
