




Guidelines




About the
project
Our objective was to design a typographic logo for a jewellery collection inspired by Punjab. The typography highly reflects the vivid yet refined culture of Punjab. The research conducted on Punjab guided us towards the inspirations and the essence of Punjab.
Our objective was to design a typographic logo for a jewellery collection inspired by Punjab. The typography highly reflects the vivid yet refined culture of Punjab. The research conducted on Punjab guided us towards the inspirations and the essence of Punjab.
Inspirations
Concept
Note
Our objective was to design a typographic logo for a jewellery collection inspired by Punjab. The typography highly reflects the vivid yet refined culture of Punjab. The research conducted on Punjab guided us towards the inspirations and the essence of Punjab.


Guidelines



About the project
Our objective was to design a typographic logo for a jewellery collection inspired by Punjab. The typography highly reflects the vivid yet refined culture of Punjab. The research conducted on Punjab guided us towards the inspirations and the essence of Punjab.
Concept Note
This typographic logo captures the distinct essence of Punjab, a region shaped by influences from places like Pakistan and Kashmir. Our focus was on identifying the unique cultural elements that define Punjab and incorporating them into the design, ensuring it reflects the region’s authentic heritage.
Through extensive research, we identified key cultural elements that are either of Punjabi origin or have become integral to its identity. These elements served as the main inspiration for designing the logo, reflecting the unique essence of Punjab’s rich cultural heritage.
Inspirations


